Behind the Brand: Cakes of Whimsy

If you want visuals for your business that truly represent who you are and who you want to work with, it’s important to build a strong foundation first by asking yourself “why.” Why is your work important to you? Why is it important to the people you want to help? Ashley was willing to dig into … [Read more...]

What Does “Brand Strategy” Really Mean?

“Brand strategy” is one of those phrases that gets tossed around a lot in the branding and design world. In fact, I use it on my own services page. But what does it actually mean? I’m going to break down the process that I go through with my own clients. Keep in mind that I work specifically with … [Read more...]