Mylah, the owner of Mylah Renae Photography, is located in Texas and specializes in gorgeous and timeless wedding photography. Mylah was in the process of moving from the Texas Hill Country to Austin, and knew it was the perfect time to launch her new brand. Myah has been photographing weddings for ten years and was ready for her brand and website to reflect the amazing amount of knowledge and professionalism she brings to her work.
The last straw was when a potential wedding client came to her and showed her the website of another wedding photographer she was considering, and Mylah realized they were both using the same website template. 🙊
The first thing we did together was flesh out her brand story. Since Mylah had been in business for a while, she had a pretty good idea of who her ideal client was, but she hadn’t been able to take the time and package what her work meant to her in one clear brand message. Mylah feels passionately about how her work is an opportunity to honor marriage, and loves the way that photography allows us to relive the joy of our wedding day for years to come. We knew that her brand design needed to reflect that timelessness.
“The photographs from your wedding can transport you back to the joy you felt the day you both said yes, and serve as a beacon of hope as you continue to say yes to each other for a lifetime.”
To anchor the design and communicate the luxury of the Mylah Reane brand, I drew a bespoke monogram. I paired this with a customized san-serif typeface to keep the logo light, airy, and modern. I also had fun drawing a feminine rose illustration that can be used throughout Mylah’s brand design. The overall result is classy, romantic, and complements Mylah’s photography and brand story perfectly.
Once the brand design was all fleshed out, it was time to apply it to Mylah’s printed materials. Each touch point is designed to reinforce Mylah’s professionalism and the core values of her business.
Here’s what Mylah had to say about the process:
“I feel like I finally took ownership of my brand and my business. It reflects where I want to go as an artist, not what someone else has found effective. No one else has my identifying brand marks because you designed them specifically for me and my ideal clients.”
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