Launch Love: Peter Reynolds Photography

When it comes to your business, the experience your clients have while going through your process is as much a part of your brand as anything else. Peter Reynolds understands this, and the amount of care he puts into each step his couples go through as his photography clients is truly inspiring. … [Read more...]

Behind the Brand: Alexandra Castillo Photography

When designing for your brand, it’s important to consider what kind of message you want to send. Focusing on who you want to attract will result in a much more powerful brand than focusing only on yourself and what you like. It's not enough for your logo to be pretty, it has to represent your brand … [Read more...]

The Secret to Confidence as a Creative Business Owner

Back in the day, I had the pleasure of teaching college classes for two years as a graduate assistant. My first semester, all three classes were scheduled back to back, with just fifteen minutes in between each class to catch my breath. The first couple of weeks, I was so nervous that I would … [Read more...]

Behind the Brand: Cakes of Whimsy

If you want visuals for your business that truly represent who you are and who you want to work with, it’s important to build a strong foundation first by asking yourself “why.” Why is your work important to you? Why is it important to the people you want to help? Ashley was willing to dig into … [Read more...]

how to design a website that makes sense

Can I share a secret about myself with you? I’m severely directionally challenged. I am the type of person that goes into a store in the mall and then can’t remember which direction I was going when I come back out. Having recently moved to a much larger city (Phoenix), I regularly have to build in … [Read more...]

What Does “Brand Strategy” Really Mean?

“Brand strategy” is one of those phrases that gets tossed around a lot in the branding and design world. In fact, I use it on my own services page. But what does it actually mean? I’m going to break down the process that I go through with my own clients. Keep in mind that I work specifically with … [Read more...]