Taylor is a lifestyle brand photographer in Phoenix, Arizona who creates evocative imagery for dreamers, creatives, and makers. Taylor’s passion for storytelling and cinema allows her to approach her work with a “big picture” approach, always keeping in mind the story that she is trying to tell with her images. She approaches her work with a true sense of craftsmanship: from taking the time to truly get to know each of her clients and understand their vision, intentionally setting up each shot, and meticulously editing her images. She was ready for a brand that matches the quality of her work.
The visual brand for Taylor Jade is a mix of sophisticated, modern, and funky. The primary logo is a wordmark which has been customized, creating a logo that communicates the handcrafted nature and attention to detail of the Taylor Jade brand. Additional brand elements contain an illustration of a jade plant, as well as celestial elements. The jade plant is a play off the name “jade” as well as a symbol of success and good fortune, and the celestial elements hint at the message of working with dreamers and bringing those dreams to fruition.
Taylor’s custom Showit website features a bold, autumnal color palette that conveys the warmth and authenticity of her and brand and complements her beautiful photography.
Here’s what Taylor had to say about the process:
“When I first reached out to Amanda, I knew I needed a more cohesive and elevated look for my brand. I needed something that would match the level of quality I was offering my clients. Amanda exceed all of my expectations. Like some magical mashup of the Fab Five and Fairy Godmother, she transformed the TJP brand into something that perfectly represents the purpose and intentions I’ve poured into this dream.”
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