Taylor Krassa, owner of Taylor Jade Photography, is a lifestyle brand photographer passionate about crafting evocative images that create connection.
The visual brand for Taylor Jade is a mix of sophisticated, modern, and funky. The primary logo is a wordmark which has been customized, creating a logo that communicates the handcrafted nature and attention to detail of the Taylor Jade brand. Additional brand elements contain an illustration of a jade plant, as well as celestial elements. The jade plant is a play off the name “jade” as well as a symbol of success and good fortune, and the celestial elements hint at the message of working with dreamers and bringing those dreams to fruition.
The bold, autumnal color palette and graphic elements speak to the passion that Taylor brings to her work, and differentiates her brand design from other photographers.