Sarah Hoag is a lifestyle and brand photographer based in Litchfield, Arizona. When Sarah made the move to a new state, she needed to reestablish her photography business. She had also decided to pivot from focusing solely on family and lifestyle photography to photography for small businesses.

Sarah pulls a lot from her background as a lifestyle photographer for her work with brands, and loves including the families behind the businesses that hire her. Her brand needed to communicate the bold energy and approachability that Sarah brings to her work, while also remaining sophisticated and professional.

When I heard that Sarah has two palm trees in her yard, which she named "Slim" and "Shady," I knew I had to work them into her brand. The palm trees serve as a nod both to Sarah's home in Arizona as well as her past home in the San Francisco Bay area, where she still maintains clients.