Tina Kraemer, owner of Pure in Art Photography, is a wedding photographer and educator specializing in bright, airy, joyful and romantic imagery. Family is a very important value to Tina and she views her work as a way to capture and preserve the familial relationships that make us who we are.
I took the picture that Tina painted of two families coming together and created a heart that is broken apart, as a symbolic detail that represents the two parts coming together to form a new family. The diamond at the bottom was added to balance out the logo and add another touch of modernity. A serif font is used to convey the elegance and trustworthiness of the Pure in Art brand, but with a nice san serif font for the supporting elements to keep it clean and modern.