When Kaci of Kaci Lou Photography started working with me, she knew she wanted to build a brand irresistible to couples who love adventure and the outdoors as much as she does. It was such a pleasure for me to channel that into her new brand design, which is filled with natural textures and hand drawn illustrations.

The primary logo for Kaci Lou Photography features a compass, which immediately evokes travel and exploration. I also illustrated a series of icons that depict nature, adventure, and marriage that Kaci is able to use throughout her brand materials. A natural, textured paper and a vintage map were used for throughout her collateral to complement the illustrations and add depth to the designs. The final result is a brand identity the feels natural and easy-going, but still high-end and professional. 

Kaci Lou Photography

"Amanda is way more than a designer. She starts with homework and going deep into the why, the goals, and the clients I wanted. From this she created a beautiful little book on my brand strategy that gives me such clear direction. I could never dream up such amazing brand visuals and brand direction on my own. Now I know what to say, what photos to use, and have a clearly defined and unique brand that will attract the people I want to work with. I feel like my brand looks way more high end and professional now."

Kaci Lou VanderHoek

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