When Kaci of Kaci Lou Photography started working with me, she knew she wanted to build a brand irresistible to couples who love adventure and the outdoors as much as she does. It was such a pleasure for me to channel that into her new brand design, which is filled with natural textures and hand drawn illustrations.
The primary logo for Kaci Lou Photography features a compass, which immediately evokes travel and exploration. I also illustrated a series of icons that depict nature, adventure, and marriage that Kaci is able to use throughout her brand materials. A natural, textured paper and a vintage map were used for throughout her collateral to complement the illustrations and add depth to the designs. The final result is a brand identity the feels natural and easy-going, but still high-end and professional.