Kate Mannella is a fine art wedding photographer based in Cleveland, Ohio. When describing how she wanted her brand to feel, Kate coined the term "cozy sophistication." I chose warm, muted colors and delicate hand drawn illustrations to communicate this throughout her brand identity.
The botanical illustration in the primary logo is that of a trillium flower. The three petals pay homage to the sacred nature of marriage, with God at the center as two people join together, which is an important value for Kate. The large white trillium flower is also the state flower of Ohio, where Kate Mannella Photography is located.
The different elements all work together to create a brand identity that's clean and professional but still feels comfortable and welcoming.