Behind the Brand: Alexandra Castillo Photography

When designing for your brand, it’s important to consider what kind of message you want to send. Focusing on who you want to attract will result in a much more powerful brand than focusing only on yourself and what you like. It's not enough for your logo to be pretty, it has to represent your brand … [Read more...]

Behind the Brand: Cakes of Whimsy

If you want visuals for your business that truly represent who you are and who you want to work with, it’s important to build a strong foundation first by asking yourself “why.” Why is your work important to you? Why is it important to the people you want to help? Ashley was willing to dig into … [Read more...]