cakes of whimsy

Ashley came to me to develop a brand from scratch for her custom cake bakery business. She specializes in wildly imaginative cakes, and Ashley can bake and sculpt just about anything her clients desire. After digging deep into Ashley’s vision for her business and narrowing in on her dream client, I was able to develop a name “Cakes of Whimsy” and tagline “Baking Up Imagination”  for her business that emphasize her love for out of the box cakes. I then began building her brand out visually, starting with a logo that illustrates her new tagline. We also organized a photo shoot (photography by Aaron Meis) featuring a cake that Ashley decorated to reflect her new brand. I featured this beautiful photography heavily in the design of Ashley’s new website. Read the full case study here.

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